On November 29, 2017, Prince Rupert's local newspaper, The Northern View called for safer streets for Prince Rupert, where 10 pedestrians, including one fatality, were involved in vehicle-pedestrian crashes in 2017.
The newspaper featured an editorial demanding curb extensions on 2nd Avenue West where 6 of the 10 crashes occurred.
A nearly full-page article with video and interactive map of crash locations went into some detail about the crashes and mentioned the work of Complete Streets for Prince Rupert to make the city's streets safer. “What we’re advocating for are their [sic] tried and tested ways to reduce pedestrian-related collisions. Those aren’t campaigns to influence behaviour through education but the best way to reduce these crashes is actually changing the ways our streets are designed. Changing the built environment in ways that slow vehicles, improve visibility and separate modes of travel, for example, sidewalks and separated bike paths.”
84.15% of people do not feel safe at crosswalks in Prince Rupert, according to The Northern View's Web Poll.